Smartech is currently operating as one of the companies in Digikala group. This partnership was at first formed to satisfy Digikala’s marketing technology needs and was continued to provide marketing technology solutions to other businesses as well. In the summer of 2019, Digikala Group chose Smartech as its dedicated marketing technology service provider. With Pindo, users can publish advertisements for the sale of their goods and services and can also create a link between their advertisement and Digikala product page. In 2021, Digikala launched a new product called Pindo, which is a platform for registering advertisements for buying and selling goods and providing C2C services. Komoda, currently hosts over 500,000 active posts and has demonstrated a fast growth in sales. It was founded in July 2018 and has been Digikala group member since late 2019. Komoda is an Iranian social buy-and-sell startup platform. Digipay services include Smart IPG, merchant management dashboard, mobile payment gateway, customer refund service, personal and organizational wallets, mobile payment application, API-based services, and installment purchase facility to its customers. Digipay ĭigipay started out in 2018, and its objective is to create a sustainable and comprehensive financial solution with a focus on mobile and web payments. It sells more than 100,000 different goods in its store. Digistyle ĭigistyle, an online fashion and clothing store, was founded in 2016. Fidibo released their first exclusive e-ink reader called Fidibook with Persian language support in May 2018. Digikala bought a part of Fidibo shares in 2016 and became its main owner in 2017 by increasing its investment.
Fidibo įidibo is a legal Persian e-book store that has been operating since March 2014. Digikala owns more than 10 subsidiaries, including Fidibo, Digistyle, Digipay, Pindo and Komoda. The Digikala Group is active in logistics, e-commerce, content, fintech, martech, and innovative fields. Since 2014, Digikala has changed strategy to become an online store with many different types of goods available. ( September 2022)Īt first, Digikala sold only digital and electronic goods on its website. In a statement, it stated that only 0.2% of the 2 million products are unoriginal and that the company has taken steps to implement stringent quality control. In March 2019, Digikala also addressed the issue of authenticity of products in the platform after receiving complaints over the quality of goods being sold. To survive, the platform adopted several initiatives such as the pay-per-sale strategy which allow users, as affiliates, to receive commission if a directed customer purchases a product. Iran's economic volatility forced Digikala to lay off 175 workers in 2018. The company does not publicize its revenue but has said sales are growing at a rate of 200% a year, and that it is receiving orders from even the most remote villages in Iran. Also, 85% of Iran's e-commerce now takes place on Digikala. It is the largest e-commerce platform in the Middle East with 1,700,000 unique visitors per day. By 2017, 62% of Iran's households were connected to the Internet and this development has driven demand for Internet services that mirror Western digital platforms. ĭigikala is one of the Iranian startups that has benefited from the country's increasing digitization. It is also ranked as Iran's 2nd most visited website according to Alexa Internet. The platform has 30 million visitors per month and receives 17.2 million visits per day. According to statistics published in early 2021, more than 4 million products have been offered for sale by nearly 160,000 sellers. The company's valuation was $150 million in 2014 and $500 million in late 2015. The pair used $10,000 of their own savings to start the company. Hamid Mohammadi and Saeed Mohammadi, co-founders of Digikalaĭigikala was founded in 2006 by twin brothers prompted by an unpleasant experience they had trying to buy a digital camera.
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